EVIDENCE_ROOM3 FILES
CASE FILES
Forensic reconstructions of waste elimination. Each file documents the challenge, methodology, and verified results.
// SELECT A CASE FILE TO INSPECT
CASE_ID
SUBJECT
SECTOR
WASTE_ELIMINATED
STATUS
#001CLOSED
LOCAL CTV AGENCY
Beat the national agency plan with 30% less budget using precision targeting and audit-grade receipts.
WASTE:$18.4K/mo
RESULT:+38%
#001
LOCAL CTV AGENCY
[REGIONAL AUTO DEALER]
AUTOMOTIVE
$18.4K/mo
CLOSED
#002CLOSED
CDP INTEGRATION
Proved CDP audiences contributed value. The DSP garbage was the problem, not the data.
WASTE:$1.2M retained
RESULT:-34% churn
#002
CDP INTEGRATION
[CDP PLATFORM]
ENTERPRISE
$1.2M retained
CLOSED
#003CLOSED
COMPETITIVE REVIEW
Beat the incumbent with evidence, not promises. Trace Receipt was the centerpiece.
WASTE:$2.8M contract
RESULT:WON
#003
COMPETITIVE REVIEW
[AGENCY]
MID-MARKET
$2.8M contract
CLOSED
AGGREGATE_ANALYSIS
75%
AVG SEGMENTS CUT
$4M+
WASTE ELIMINATED
100%
CLIENT RETENTION
3/3
CASES CLOSED
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