The Precise Thesis
For holdco leaders, agency principals, and procurement teams evaluating programmatic governance and verification.
The Problem
DSPs now make 40–70 audience decisions per bid autonomously.
Features like The Trade Desk's Koa, Google's Optimized Targeting, and Amazon's Performance+ auto-append audiences at speeds that exceed human audit capacity. Each added segment inflates CPMs. Many add cost without adding value.
The Precise Solution
Precise sits on the log path—reads every impression, segments attached, and conversion. We compute segment-level contribution using Shapley-based methodology, identify waste, and surface receipts you can show clients.
We don't compete for impressions. We don't take rebates. Our only revenue is a license fee for the verification layer.
What Agencies Get
Segment Bill of Materials (BoM)
Complete manifest of all segments attached to your campaign. Shows what was added, by whom, and at what cost—before spend happens.
Trace Receipt
Tamper-evident delivery proof showing segment-level contribution. Includes Coverage Report (data quality) and Method Version (reproducibility).
Action Queue
KEEP / CAP / TEST / CUT recommendations for each segment based on contribution analysis. You decide what to execute.
Measurement Defensibility
We're precise about what we can claim. Our default is contribution accounting—Shapley-based decomposition showing which segments contributed to outcomes based on observed data.
When campaigns include natural variation or designed holdouts, we can make stronger claims. The receipt always states the methodology level used.
How We Work
We pull DSP log exports. You send 30-90 days of campaign data.
Shapley-based contribution analysis decomposes what each segment added to outcomes.
Action Queue surfaces segments to keep, cap, test, or cut. You choose what to act on.
Trace Receipt provides audit-grade proof for client reviews. Reproducible and tamper-evident.
Currently Audit Mode. Enforcement Mode available where supported.
Next Steps
No rebates. No rev-share. No steering compensation.