The Problem Is Simple

Buying becomes agentic → auditability collapses.

As media buying automates through AI agents and algorithms, the ability to audit what happened—and hold vendors accountable—disappears.

Precise is picks & shovels: policy dials + receipts.

We don't compete with DSPs. We don't run campaigns. We provide the verification layer that makes auditability possible.

Independence Guarantee

No rebates. No rev-share. No steering compensation.

THE THESIS

WHY NOW?
DSPs are automating faster than humans can audit. Features like Koa, Performance+, and custom bidding append segments at machine speed. Each segment inflates CPM. Nobody tracks which ones actually contributed.
WHAT'S THE FIX?
A verification layer that's independent of the platforms doing the buying. Bill of Materials showing every segment. Contribution scores showing what worked. Tamper-evident receipts that survive audits.
WHY TRUST PRECISE?
We take no rebates from DSPs or data vendors. Our only revenue is the verification layer. We have no incentive to steer spend anywhere. Math doesn't lie.

MARKET EVOLUTION

PHASE_01

PROGRAMMATIC 1.0

Scale first. Build the pipes. Get impressions flowing. The industry optimized for volume and reach.

STATUS: COMPLETE
PHASE_02

THE WASTE CRISIS

35-47% of spend wasted. MFA sites. Bot farms. Garbage segments sold as premium. The industry optimized for volume, not value.

STATUS: CRITICAL
PHASE_03

PROGRAMMATIC 2.0

Precision. Pre-bid governance. Audit-grade receipts. Verification at every step. Accountability restored.

STATUS: ACTIVE

MISSION OBJECTIVES

[x]
ELIMINATE AD TECH RENT-SEEKERS

Action queue identifies garbage segments. Enforcement where supported.

[x]
RESTORE MATH TO MARKETING

Audit-grade receipts replace "trust me" attribution claims.

[ ]
DEPLOY GOVERN & TRACE GLOBALLY

In progress. Every DSP. Every campaign. Every dollar verified.

THE TEAM

Ad tech veterans who've built the pipes—now building the verification layer.

Spencer Potts
CEO
Madhive
Adam Helfgott
Co-Founder
Madhive
Jesse Redniss
Co-Founder, President
Warner Media
Ryan Cook
Co-Founder
DNA Stack
Ed Laws
COO
InMobi, Yahoo, KPMG
Justin Gutschmidt
CRO
Premion
Kevin O'Neill
CPO
DNA Stack
Matt Barlin
Chief Data Scientist
PhD MIT, AliceNet

REQUIRE FORENSIC ASSISTANCE?

If your data shows anomalies, contact the team.

OPEN CASE FILE