Policy-in. Receipt-out. 48 hours.
Here's exactly what we need, what you get, and what we don't need. No black boxes. No hidden methodology. Audit-grade transparency.
Minimum Viable Log Checklist
These are the data inputs required for a complete audit. More data = better coverage report.
TIER 0 — BILL OF MATERIALS + TRACE RECEIPT
- ✓Impressions / delivery log (per impression preferred)
- ✓Segment attachments (impression_id × segment_id rows)
- ✓Conversions/outcomes log
- ✓Segment dictionary (segment_id → name/provider/fee model)
Preferred: Pseudonymous user_key present in impression + conversion logs
Acceptable: DSP attribution path ID / conversion_path_id
TIER 1 — MICRO-MARKET SCORECARD (OPTIONAL)
Add to impressions for Best Execution Scorecard:
- ○supply source / SSP
- ○deal_id
- ○publisher/app bundle
- ○geo DMA
- ○daypart
- ○bid_price + win_price (optional)
WHAT WE DON'T NEED
- ✗Raw PII (names, emails, addresses)
- ✗Device IDs (we can work with pseudonymous identifiers)
- ✗Creative assets
Privacy note: We can work with pseudonymous identifiers and aggregated outcomes. Receipts include a coverage report so everyone knows what was and wasn't measured.
Your Deliverables
Segment Bill of Materials (BoM)
Complete manifest of all segments attached to your campaign, including costs, providers, and expected contribution.
Trace Receipt
Tamper-evident proof of segment-level contribution.
• Coverage Report (impression %, spend %, match rate)
• Method Version (reproducible)
• Receipt fingerprint
Action Queue
Prioritized recommendations for each segment:
WHAT THE RECEIPT CONTAINS
Coverage Report
Data quality assessment showing what percentage of impressions, segments, and conversions were matched. Transparency about what was and wasn't measured.
Method Version
The exact version of the contribution analysis algorithm used (e.g., v2.1.3). Enables reproducibility and audit trail.
Common Questions
How do you calculate contribution?
We use Shapley-based contribution accounting on your logs. This measures each segment's marginal contribution to outcomes. It's not causal incrementality—it's contribution accounting. The receipt includes method version and assumptions.
What can you claim vs. what requires holdouts?
Without holdouts (default): "Segment X contributed Y% to measured outcomes based on log data." This is observational contribution accounting—valuable for identifying waste, but not causal proof.
With holdouts: "Segment X caused Z% incremental lift." This requires designed experiments (geo-lift or audience holdouts). We support this as Level 3 methodology.Learn more →
Do you work with any DSP?
Yes. We're DSP-agnostic. We work with whatever logs you can export. The receipt is neutral—we can recommend against any platform.
What if my data coverage is low?
The Coverage Report tells you exactly what was and wasn't measured. Low coverage doesn't break the audit—it just means the receipt reflects the data available. We can often work with aggregated segment_daily data when impression-level segment_attach isn't available.
Is there a minimum spend threshold?
For statistically meaningful results, we recommend campaigns with at least 1M impressions or $25K spend. Smaller campaigns can still get a BoM and directional insights.
How do you protect our data?
We sign NDAs, work with pseudonymous identifiers, and delete raw data after the audit. The receipt is the persistent artifact—not your raw logs.
How do you ensure receipts can't be tampered with?
Every receipt includes a fingerprint—a compact representation of its contents. The fingerprint is registered in an append-only record at time of issuance. Any change to the receipt produces a different fingerprint, making alterations detectable.
This is tamper-evident (not tamper-proof)—you can't prevent changes, but you can always detect them. That's what makes it audit-grade.Learn more →
Precise does not accept rebates, rev-share, or compensation for steering spend to any DSP, SSP, or data provider. We provide policy dials + receipts; agencies and brands decide whether to execute recommendations.
Get Your Receipt in 48 Hours
Free initial audit. No sales call unless you ask.