WINNING THE COMPETITIVE REVIEW
Differentiate on proof, not promises. Win a $2.8M contract against a larger incumbent.
THE CHALLENGE
- ×Mid-market agency was up against a holding company shop with 10x headcount
- ×Incumbent had 3-year relationship and "trusted partner" positioning
- ×Every agency in the review promised "better optimization" and "proprietary technology"
- ×Client was skeptical of all claims—had been burned before
- ×Agency needed something no one else could offer: receipt-backed attribution
THE APPROACH
Made the Trace receipt the centerpiece of the pitch deck.
- →Ran a blind audit on the client's CURRENT campaign (with permission)
- →Showed $340K/year in waste the incumbent was hiding
- →Presented the Trace Receipt: audit-grade proof of where every dollar went
- →Proposed a performance guarantee backed by verifiable data
- →Positioned as "the agency that can't lie about results"
THE VERDICT
Agency won the review and expanded to three additional brands. Now uses Precise across all accounts as their competitive differentiator.
* Typical result based on audits; individual results vary. Coverage and method version included in every receipt.
TRACE RECEIPT
COVERAGE REPORT
METHOD VERSION
Shapley-based contribution decomposition. Reproducible methodology with tamper-evident receipt fingerprint.
Receipt fingerprint included. Tamper-evident and auditable.
"The CMO said it was the first time anyone showed him where his money actually went. Not projections. Not dashboards. Actual audit-grade receipts. We walked out with the business."— CEO, [CHALLENGER AGENCY]
YOUR CAMPAIGN COULD BE NEXT
Request a forensic audit to see what waste we can eliminate.
Precise does not accept rebates, rev-share, or compensation for steering spend to any DSP, SSP, or data provider. We provide policy dials + receipts; agencies and brands decide whether to execute recommendations.