CDP VINDICATION
Prove CDP audiences work. The DSP garbage was the problem, not the data.
THE CHALLENGE
- ×Enterprise CDP was losing customers who blamed "bad data" for poor campaign performance
- ×Customers were paying for premium first-party audiences but seeing garbage ROAS
- ×No visibility into what happened AFTER the audience was activated
- ×DSPs were appending their own garbage segments to "enhance" targeting
- ×Customer churn was 34% annually—a $1.2M revenue problem
THE APPROACH
Integrated Govern directly into the CDP activation flow.
- →Built a pre-bid governance layer between CDP and DSP
- →Flagged every segment the DSP tried to append to CDP audiences
- →Cut garbage segments BEFORE they corrupted the clean data
- →Generated Trace receipt for every activation showing "what you sent" vs "what ran"
- →Gave customers a dashboard showing their data was clean—the execution was dirty
THE VERDICT
CDP signed a white-label partnership. Precise is now embedded in their enterprise tier as "Audience Governance."
* Typical result based on audits; individual results vary. Coverage and method version included in every receipt.
TRACE RECEIPT
COVERAGE REPORT
METHOD VERSION
Shapley-based contribution decomposition. Reproducible methodology with tamper-evident receipt fingerprint.
Receipt fingerprint included. Tamper-evident and auditable.
"Our customers were blaming our data. Turns out the DSPs were appending garbage to every activation. Precise proved it—and now we can show customers exactly what happened to their audience."— VP PARTNERSHIPS, [CDP PLATFORM]
YOUR CAMPAIGN COULD BE NEXT
Request a forensic audit to see what waste we can eliminate.
Precise does not accept rebates, rev-share, or compensation for steering spend to any DSP, SSP, or data provider. We provide policy dials + receipts; agencies and brands decide whether to execute recommendations.