PRECISE
Recover avoidable data premiums.
Typical audits reveal 35-47% of data premium spend has low/zero marginal contribution. Results vary.
Policy-in. Receipt-out. Audit-grade receipts in 48 hours.
Get the one-slide receipt that wins client reviews.
Works across DSPs. Best execution is evidence-based and neutral.
For agencies in review: get the one-slide proof before your next deck is due.
No rebates. No rev-share. No steering compensation.
Programmatic transparency & control platform
Why now: automation is moving faster than review.
DSP automation and software agents can add audiences, segments, and bundled modes faster than humans can audit. That increases performance risk and makes spend harder to defend.
Precise adds governance: policy controls + receipts.
Every campaign should answer:
- →What was added?
- →What did it cost?
- →Who approved it?
- →What did it contribute?
Policy-in. Receipt-out.
Four steps to audit-grade transparency.
Connect Logs
30 days of delivery data
Generate BoM + Receipt
Automated in 48 hours
Approve Policy Pack
Set your governance dials
Execute
Manual review or API
Connect Logs
30 days of delivery data
Generate BoM + Receipt
Automated in 48 hours
Approve Policy Pack
Set your governance dials
Execute
Manual review or API
Works cross-DSP via log exports. See recommendations; you decide what to apply.
Pre-bid blocking where your DSP supports it. Automatic execution of policy.
Agency controls policy. We measure. You execute.
See log checklist →Three deliverables. One audit.
Every audit produces these artifacts—method version and coverage report included.
See every segment, provider, and fee
| Segment | Fee | Spend | Contrib. | Action |
|---|---|---|---|---|
| In-Market Auto Buyers | $0.08 | $12,400 | 32% | KEEP |
| Adults 25-54 HHI $100K+ | $0.04 | $8,200 | 18% | KEEP |
| Luxury Lifestyle | $0.12 | $4,100 | 2% | CAP |
| Travel Intenders | $0.15 | $3,800 | -1% | CUT |
| Pet Owners | $0.08 | $2,100 | 0% | CUT |
All artifacts include method version + coverage report. Reproducible and defensible.
$50K Campaign. Regional Auto Dealer.
You requested 3 segments. The DSP appended 49 more.
| Segment | Contribution | Action |
|---|---|---|
| In-Market Auto Buyers | +2.3% | KEEP |
| Regional DMA Match | +1.1% | KEEP |
| Yacht Enthusiasts | -0.3% | CUT |
| Wine Connoisseurs | -0.2% | CUT |
Yacht Enthusiasts at $0.22 CPM. You're selling trucks in Ohio.
Open Case File 001 →* Results vary by campaign. Contribution analysis from logs; not causal incrementality without holdouts.
Two core modules. Three expansions.
Govern
Stop paying for garbage data.
Segment scoring with enforcement where supported. Cut auto-appended segments. Keep only what adds value.
Trace
See what actually contributed.
Decompose segment contribution with reproducible methodology. Get audit-grade receipts you can show clients.
Local
Pull national dollars into your market.
Auto-split national audiences into 200+ hyper-local cohorts with contribution receipts.
Direct
Know exactly where to buy.
Impression scoring across DSPs. Route spend to highest-performing paths.
Route
Budget follows performance.
Automatic cross-DSP optimization based on outcomes, not vendor self-reporting.
All tools include tamper-evident receipts with method version + coverage report
Early partner: MadHive
MadHive made an early investment and integration. We're embedded in their stack—powering transparency for the largest local CTV network in the country.
Neutrality note: Precise outputs are neutral and DSP-agnostic. We can recommend against any platform, including MadHive.
Segments backed by real conversion data, not modeled proxies.
Hyper-local CTV targeting with governance built in.
Coverage report + method version on every activation.
DSP Integrations: Trade Desk · DV360 · Yahoo · MadHive
Request Your Audit
We'll analyze your campaign data and deliver a Trace Receipt showing segment-level contribution.
For agencies in review: get the one-slide proof before your next deck is due.